For Immediate Release
August 7, 2023
Noah Brandt
VP, Communications
media@liveaction.org
MEDIA ALERT
Impacted by Abortion: Women’s Testimonials Save Lives
Live Action’s “I Saw My Baby” Campaign Reaches Over 3 Million, Changes Minds
Washington, D.C. – In just a few months, Live Action’s campaign to showcase the horrors of the abortion pill garnered over 3, 770,000+ total video views. Live Action, one of the nation’s leading human rights organizations, launched its national digital campaign titled “I Saw My Baby” in May. The multi-faceted campaign was developed to expose the truth about chemical abortion, which has recently risen to the most common abortion procedure in America.
Today, the organization launched a complete website focused on the “I Saw My Baby” campaign. It includes all 8 testimonial videos and the “I Saw My Baby” Report – a white paper diving into the chemical abortion procedure along with the physical, mental, and emotional long-term effects left on the mother who chooses this for her child.
Live Action’s president and founder, Lila Rose, said,
“The Abortion Pill – and more specifically the abortion-inducing drug Mifepristone –has led the national news for months even up to the Supreme Court, but we never actually hear about what the abortion pill does. Mifepristone’s intended use is to kill a preborn human child in the womb by first starving a living human child, and then inducing delivery of the dead child. That is the reality of the abortion pill. Danger. Trauma. Death. To date, the Abortion Pill has killed 5.6 million American children and harmed countless mothers, with at least 28 associated maternal deaths. The Abortion Pill accounted for 53% of total US abortions in 2020, and that number is projected to increase by the end of this year. We must continue to share the truth that Mifepristone kills a human being, and places the mother in physical danger.
I urge the FDA to do the right thing and remove this dangerous drug from the market. The lives of millions of children are at stake.”
Live Action received numerous comments throughout the release of these videos, including one from a mother who canceled her abortion appointment due to watching a testimonial. You can view more comments below:
About Lila Rose & Live Action – Lila Rose founded and serves as president of Live Action. Live Action is a 501(c)3 human rights non-profit and the digital leader of the global pro-life movement. Live Action exists today to shift public opinion on abortion and defend the rights of the most vulnerable. With over 6 million social media followers and 1.7 billion lifetime video views, Live Action reaches up to 100 million people per month – saving lives and transforming hearts, with 43% of surveyed followers saying Live Action’s content has changed their position on abortion. Through compelling educational media, human interest storytelling, investigative reporting, and community activism, Live Action reveals the humanity of the preborn and exposes the abortion industry exploiting women and families for profit. Find out more at http://www.liveaction.org.
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