Media

Media Advisory

For Immediate Release
Nov. 5, 2024
Noah Brandt
VP, Communications
media@liveaction.org

Life Wins in Florida and Defeats the 100+ Million Dollars of Abortion Propaganda

Washington, D.C. – Amendment 4 has been defeated in Florida. The amendment, drafted and supported by Floridians Protecting Freedom, led by Planned Parenthood and ACLU, would have codified abortion through all nine months of pregnancy, changing the existing law that protects life beginning at six weeks gestation. 

Lila Rose, founder and president of Live Action, released the following statement: 

“Amendment 4 has been defeated in Florida! This victory will save tens of thousands of innocent human lives every year. The abortion industry and its allies such as George Soros poured over $100 MILLION into a campaign to enshrine the killing of preborn babies through all nine months of pregnancy into Florida’s constitution, outspending pro-life efforts by a wide margin. But the pro-abortion lobby’s financial onslaught and the intense pro-abortion bias of Florida newsgroups couldn’t defeat the resolve of Floridians to protect preborn children.

Abortion is the worst human rights violation of our time with over 2,800 children killed every single day in our nation alone. Florida, our country’s third most populous state, has spoken clearly—it stands for the human right to life. Pro-life voters overcame immense opposition to reject the extreme, anti-life amendment, sending a resounding message to our nation’s leaders: Life is a winning issue when there is strong leadership ready to fight for it. Governor Ron DeSantis and Florida’s First Lady Casey DeSantis have written a new playbook for victory and shown what real leadership to protect human rights looks like.

Live Action invested heavily to ensure Floridians understood the lethal reality of what was at stake. Live Action’s ad showing the brutality of abortion that Amendment 4 would bring to Florida was seen by Floridians over 3.4 million times, delivering the truth about these horrific procedures directly to voters. This was the most important life-related contest in the entire country this year, with thousands of lives on the line. Floridians bravely defied the media narrative and chose to protect life.

Congratulations to the people of Florida for their courage and commitment to life! Today, we celebrate this victory, and tomorrow, we continue our mission to protect every child and end abortion in our nation.”

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About Lila Rose and Live Action – Lila Rose founded and serves as president of Live Action. Live Action is a 501(c)3 human rights non-profit and the digital leader of the global pro-life movement. Live Action exists today to shift public opinion against abortion and to defend the rights of the most vulnerable. With over 7 million social media followers and 2.3 billion lifetime video views, Live Action reaches individuals 75 million times per month– saving lives and transforming hearts, with 43% of surveyed followers saying Live Action’s content has changed their position against abortion. Through compelling educational media, human interest storytelling, investigative reporting, and community activism, Live Action reveals the humanity of preborn children and exposes the abortion industry’s exploitation of women and families for profit. Lila is also the author of Fighting for Life: Becoming a Force for Change in a Wounded World. Find Lila on Twitter at @lilagracerose, and Instagram at @lilaroseofficial, and Facebook at @lilagracerose. Find out more at http://www.liveaction.org.

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