Media

Media Advisory

For Immediate Release
October 10, 2024
Noah Brandt
VP, Communications
media@liveaction.org

Live Action Launches New Campaign in Florida and Missouri Advocating Against Barbaric Abortion Amendments

Washington, D.C. – Live Action is proud to announce the launch of a pro-life ad campaign in Florida and Missouri aimed at defeating upcoming pro-abortion amendments in those states. This initiative is part of Live Action’s ongoing commitment to educate the public and shape policy to protect preborn children. With a six-figure investment, these ads are designed to ensure citizens understand that these amendments would legalize abortions on babies through all nine months of pregnancy in their state.  

Amendment 4 in Florida and Amendment 3 in Missouri would permit the killing of preborn children at every stage of pregnancy without restriction, allowing for abortion on demand. The most brutal abortion procedures could be used, including those that starve the child to death and those involving the dismemberment of a living child using vacuum suction or forceps. 

These amendments would allow abortions well past the point of so-called “viability,” when babies are capable of surviving outside the womb. Despite this, they aim to legalize killing fully developed children who could be born and live at that moment. Additionally, the abortion industry claims that women will be denied care without these laws, yet, these are deliberate lies. In reality, life-saving treatments for women are already legally available in every state, including Florida and Missouri, and are not classified as abortions. These amendments are about expanding violent and inhumane abortion on children—not protecting women’s health.

Lila Rose, founder and president of Live Action, released the following statement: 

“Abortionists and their collaborators are pouring tens of millions of dollars into propaganda to try to mislead voters and conceal the fact that these amendments would legalize abortions on babies through all nine months of pregnancy. 

According to all polling, the people of Florida and Missouri do not want abortion on demand, without restriction, to become the law of the land. The only way these amendments succeed is through intentional deception by pro-abortion activist groups who are flooding Florida and Missouri media markets with unprecedented amounts of cash to mislead voters into supporting their unpopular agenda of abortion on demand. 

Lives are on the line in Florida and Missouri like never before in state history. We implore every voter in Florida and Missouri to join the movement to expose the abortion extremism of these amendments and rally their fellow citizens to vote NO.”

The ads will air on various media platforms across Florida and Missouri. In these 30-second ads, a former abortionist shares his experience of performing abortion procedures that the amendments would legalize, which include ripping off the child’s legs and tearing out the baby’s spine, intestines, heart, and lungs. If Amendment 4 in Florida and Amendment 3 in Missouri pass, abortions like those described will be legalized through all nine months of pregnancy. Watch the ads here. 

Live Action encourages supporters to amplify the message by sharing the ads on social media and imploring their neighbors to vote NO. Today, Live Action Victory, a 501c4 and Live Action’s sister organization, also launched with a complementary campaign. More information about Live Action Victory can be found here. 

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About Lila Rose and Live Action – Lila Rose founded and serves as president of Live Action. Live Action is a 501(c)3 human rights non-profit and the digital leader of the global pro-life movement. Live Action exists today to shift public opinion against abortion and to defend the rights of the most vulnerable. With over 7 million social media followers and 2.3 billion lifetime video views, Live Action reaches individuals 75 million times per month– saving lives and transforming hearts, with 43% of surveyed followers saying Live Action’s content has changed their position against abortion. Through compelling educational media, human interest storytelling, investigative reporting, and community activism, Live Action reveals the humanity of preborn children and exposes the abortion industry’s exploitation of women and families for profit. Lila is also the author of Fighting for Life: Becoming a Force for Change in a Wounded World. Find Lila on Twitter at @lilagracerose, and Instagram at @lilaroseofficial, and Facebook at @lilagracerose. Find out more at http://www.liveaction.org.

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