Analysis

New Live Action satire video, ‘NBD Consulting,’ skewers pro-abortion corporate policies

A new satirical video in the “Pro-Choice Bosses” series from Live Action takes aim at corporate policies promoting abortion to women. While these policies are often seen as empowering, pro-women responses to the overturning of Roe v. Wade, they actually mask a misogynistic outlook that demands women sacrifice their children for their careers. The video “NBD Consulting” drives that point home with its exaggerated parody of these policies.

Since the Dobbs v. Jackson Women’s Health Organization decision overturning Roe, numerous companies — such as Amazon, Starbucks, Citigroup, Netflix, and many more — have publicly announced that they will subsidize abortion travel for their employees, with some covering hotel and airfare costs along with the cost for the procedure. Meanwhile, some companies are concurrently reducing their paid maternity/paternity leave benefits.

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In “NBD Consulting,” actors spoofing executives from various corporations boast about how they were able to put pro-abortion policies into place, saving them large amounts of money on policies that would support women and their children. After all, supporting employees who are mothers is expensive — offering things like flexible work schedules, paid maternity leave, breastfeeding accommodations, and more — while abortion is a one-time cost. And, as the “Not Baby Daddy” (NBD) Consulting founder “Kevin” explains, it allows corporations to appear that they support women, without actually having to do so.

“Women in the workplace are being lied to by their employers, who are claiming ‘female empowerment by offering to pay a mother to end the life of her child, which in fact is the most demeaning and degrading thing to happen to someone,” Live Action founder and president Lila Rose said in a press release. “We believe the satire in these videos can change hearts and minds by ridiculing harmful principles and bringing hidden agendas to light.”

A previously released video, titled “A Generous Offer,” likewise satirizes pro-abortion bosses, who present a pregnant employee with an offer to cover her expenses — her abortion-related expenses — so she can get back to work quickly. This not only saves the company money, but it ensures that her devotion is to the company, and not to a child.

Rose continued, “It’s clear, corporate America is incentivizing death, and not life. We must continue to fight back against this “woke corporate agenda” by choosing to give our business to those who support our values — those that support parents, and families, and a culture of life.”

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