Planned Parenthood appears to be struggling with an identity crisis of sorts, uncertain whether to remain an abortion vendor or become a health care agency. It took 50 years for Planned Parenthood to again name a doctor as president, and just as with Planned Parenthood’s previous appointment, Alan F. Guttmacher, a specific agenda appears to be behind the decision to appoint as president Dr. Leana Wen. The taxpayer-funded corporation is suffering from a serious image problem due to its numerous scandals, abuses and fraud, including covering up for child sexual predators, and it appears Wen has been assigned the task of creating a new image of an organization whose focus is health care, not abortion.

But Wen is sending confusing messages to media outlets who willingly push the abortion giant’s talking points. The most vivid example comes from Buzzfeed in a recent article with the title, “Planned Parenthood’s New President Wants To Focus On Nonabortion Health Care.” Wen wasn’t pleased.

The article title received pushback from pro-abortion supporters, causing Wen to course correct and admit that actually, Planned Parenthood’s “core mission” is abortion. In a series of tweets, Wen also called on supporters to”double down and fight.”

First, our core mission is providing, protecting and expanding access to abortion and reproductive health care…. Planned Parenthood continues to be a powerful political force across the country.

:

In the Buzzfeed piece, Wen announced a “listening tour of 20 Planned Parenthood affiliates” to learn how best to “add or expand nonabortion services.” This may be why Buzzfeed jumped to a wrong conclusion — one many Americans have been manipulated into falsely believing as well. Among the “nonabortion services” Wen wants to offer are…

• Treatment for opioid addiction

• Treatment for diabetes management

• Mental health counseling

“Wen’s idea to turn more Planned Parenthood affiliates into one-stop shops where you can come in for birth control, STI tests, or an abortion, and meet clinic workers prepared to diagnose and treat a range of other problems unrelated to reproduction, from diet to depression to addiction,” Buzzfeed’s Ema O’Connor writes.

Diet? Depression? Addiction?

Wen’s plans, according to Buzzfeed, “could involve in-house mental health counselors, which a few clinics already have, and will likely include increased training for Planned Parenthood staff on how to provide “trauma-informed care.” (But surely nothing about post-abortion trauma….)

READ: So much for 3%: Planned Parenthood prez says abortion ‘our core mission’

Planned Parenthood’s attempt to reinvent itself as a “health care” provider instead of an abortion vendor has been tried before. It failed. That “reinvention plan” was introduced by former president Pamela J. Maraldo, who was a nurse in the 1990’s. According to a Planned Parenthood staffer, the plan was “economy-driven.” Maraldo was eventually pushed out of Planned Parenthood after board members determined that her plan hardly mentioned abortion — and Wen has no intentions of making the same mistake.

Wen’s proposals come at a time when Planned Parenthood’s existing health services such as pap tests, cancer screening, and contraceptive services as well as patients and facilities are plummeting… while abortions,  CEO salaries, and excess revenue (profit) climbs. Also increasing are the tax dollars the abortion corporation receives in its political money laundering scheme (demonstrated in the video below) in which the corporation uses its influence to elect pro-abortion politicians, mostly Democrats, who then turn around and make certain that Planned Parenthood continues to receive half a billion dollars annually.

Planned Parenthood's Political Money Laundering

The sudden resignation of “political organizer and chief” Cecile Richards and other high ranking leaders in the organization might be causing ripples. Buzzfeed notes, “[S]trategists and advocates on both sides of the aisle see her presidency as a pointed and purposeful departure from Richards, and one that sends a clear message…. Democratic strategists are concerned that Wen’s shift to focusing on health care over politics is a sign Planned Parenthood is backing away from the fight.”

Democratic campaign consultant Hank Sheinkopf called it “fatigue”:

It’s a symbol of fatigue, the battle has been a tough one and they’re tired. If you publicly project that you’re no longer an advocate but a provider of medical services, the presumption is the bad guys will no longer beat you up because you’re no longer poking a stick in their eyes all the time.

Politicians are not the only ones showing concern. Live Action News recently documented how vocal and very dissatisfied staffers readily exposed internal accusations of intimidation, low wages, discrimination, and a toxic working environment at Planned Parenthood. Perhaps this is why Wen suggested to Buzzfeed that she “wants to be able to practice at Planned Parenthood clinics” and may “perform blood tests and screenings for Planned Parenthood patients herself.”

Wen, who once advocated transparency among physicians, scrubbed her “Who’s My Doctor?” website shortly after being appointed head of the abortion corporation. But, not to fear, because everyone (except Planned Parenthood staffers and former employees) know how “trustworthy” Planned Parenthood is, right?

READ: Medical pregnancy centers fight lie that Planned Parenthood is about women’s health

Wen is treading water, forced to put forward a public image of Planned Parenthood as a health care agency, all while internally the organization seems to be attempting an image makeover — all while the true agenda of Planned Parenthood continues to be abortion.

While on one hand, Planned Parenthood of the Heartland just erected a billboard that read, “I had an abortion and I’m not apologizing,” on the other hand, the mother ship seems to be attempting to refresh its image as a legitimate, diverse health care provider. And yet, Planned Parenthood’s 2019 plan clearly lays out a focused agenda to “expand abortion.”

Planned Parenthood, which ends the lives of nearly 900 preborn babies in the womb every day with abortion, is never going to be viewed as a health care agency. As Wen morphs from prestigious physician into the corporation’s “propagandist-in-chief,” she may want to heed a well-known passage of scripture, which reads, “A double minded man [or organization, for that matter] is unstable in all his ways.”

Planned Parenthood appears to be struggling with an identity crisis of sorts, uncertain whether to remain an abortion vendor or become a health care agency. It took 50 years for Planned Parenthood to again name a doctor as president, and just as with Planned Parenthood’s previous appointment, Alan F. Guttmacher, a specific agenda appears to be behind the decision to appoint as president Dr. Leana Wen. The taxpayer-funded corporation is suffering from a serious image problem due to its numerous scandals, abuses and fraud, including covering up for child sexual predators, and it appears Wen has been assigned the task of creating a new image of an organization whose focus is health care, not abortion.

But Wen is sending confusing messages to media outlets who willingly push the abortion giant’s talking points. The most vivid example comes from Buzzfeed in a recent article with the title, “Planned Parenthood’s New President Wants To Focus On Nonabortion Health Care.” Wen wasn’t pleased.

The article title received pushback from pro-abortion supporters, causing Wen to course correct and admit that actually, Planned Parenthood’s “core mission” is abortion. In a series of tweets, Wen also called on supporters to”double down and fight.”

First, our core mission is providing, protecting and expanding access to abortion and reproductive health care…. Planned Parenthood continues to be a powerful political force across the country.

:

In the Buzzfeed piece, Wen announced a “listening tour of 20 Planned Parenthood affiliates” to learn how best to “add or expand nonabortion services.” This may be why Buzzfeed jumped to a wrong conclusion — one many Americans have been manipulated into falsely believing as well. Among the “nonabortion services” Wen wants to offer are…

• Treatment for opioid addiction

• Treatment for diabetes management

• Mental health counseling

“Wen’s idea to turn more Planned Parenthood affiliates into one-stop shops where you can come in for birth control, STI tests, or an abortion, and meet clinic workers prepared to diagnose and treat a range of other problems unrelated to reproduction, from diet to depression to addiction,” Buzzfeed’s Ema O’Connor writes.

Diet? Depression? Addiction?

Wen’s plans, according to Buzzfeed, “could involve in-house mental health counselors, which a few clinics already have, and will likely include increased training for Planned Parenthood staff on how to provide “trauma-informed care.” (But surely nothing about post-abortion trauma….)

READ: So much for 3%: Planned Parenthood prez says abortion ‘our core mission’

Planned Parenthood’s attempt to reinvent itself as a “health care” provider instead of an abortion vendor has been tried before. It failed. That “reinvention plan” was introduced by former president Pamela J. Maraldo, who was a nurse in the 1990’s. According to a Planned Parenthood staffer, the plan was “economy-driven.” Maraldo was eventually pushed out of Planned Parenthood after board members determined that her plan hardly mentioned abortion — and Wen has no intentions of making the same mistake.

Wen’s proposals come at a time when Planned Parenthood’s existing health services such as pap tests, cancer screening, and contraceptive services as well as patients and facilities are plummeting… while abortions,  CEO salaries, and excess revenue (profit) climbs. Also increasing are the tax dollars the abortion corporation receives in its political money laundering scheme (demonstrated in the video below) in which the corporation uses its influence to elect pro-abortion politicians, mostly Democrats, who then turn around and make certain that Planned Parenthood continues to receive half a billion dollars annually.

Planned Parenthood's Political Money Laundering

The sudden resignation of “political organizer and chief” Cecile Richards and other high ranking leaders in the organization might be causing ripples. Buzzfeed notes, “[S]trategists and advocates on both sides of the aisle see her presidency as a pointed and purposeful departure from Richards, and one that sends a clear message…. Democratic strategists are concerned that Wen’s shift to focusing on health care over politics is a sign Planned Parenthood is backing away from the fight.”

Democratic campaign consultant Hank Sheinkopf called it “fatigue”:

It’s a symbol of fatigue, the battle has been a tough one and they’re tired. If you publicly project that you’re no longer an advocate but a provider of medical services, the presumption is the bad guys will no longer beat you up because you’re no longer poking a stick in their eyes all the time.

Politicians are not the only ones showing concern. Live Action News recently documented how vocal and very dissatisfied staffers readily exposed internal accusations of intimidation, low wages, discrimination, and a toxic working environment at Planned Parenthood. Perhaps this is why Wen suggested to Buzzfeed that she “wants to be able to practice at Planned Parenthood clinics” and may “perform blood tests and screenings for Planned Parenthood patients herself.”

Wen, who once advocated transparency among physicians, scrubbed her “Who’s My Doctor?” website shortly after being appointed head of the abortion corporation. But, not to fear, because everyone (except Planned Parenthood staffers and former employees) know how “trustworthy” Planned Parenthood is, right?

READ: Medical pregnancy centers fight lie that Planned Parenthood is about women’s health

Wen is treading water, forced to put forward a public image of Planned Parenthood as a health care agency, all while internally the organization seems to be attempting an image makeover — all while the true agenda of Planned Parenthood continues to be abortion.

While on one hand, Planned Parenthood of the Heartland just erected a billboard that read, “I had an abortion and I’m not apologizing,” on the other hand, the mother ship seems to be attempting to refresh its image as a legitimate, diverse health care provider. And yet, Planned Parenthood’s 2019 plan clearly lays out a focused agenda to “expand abortion.”

Planned Parenthood, which ends the lives of nearly 900 preborn babies in the womb every day with abortion, is never going to be viewed as a health care agency. As Wen morphs from prestigious physician into the corporation’s “propagandist-in-chief,” she may want to heed a well-known passage of scripture, which reads, “A double minded man [or organization, for that matter] is unstable in all his ways.”