A pro-life group in Pittsburgh is teaming up with national pro-life media specialists Heroic Media, according to a Thursday press release on Christian Newswire. The campaign is aimed to show African-American woman facing unplanned pregnancies that there are alternatives to abortion. According to the press release, one life has already been saved after a local woman contacted the online help page, visited the local pregnancy center, and began receiving help. You can read more about Vision for Life – Pittsburgh here and more about Heroic Media here.

The need for this advertising campaign is great. The television ads will air on BET and MTV over 250 times in the Pittsburgh area during June, July, and August. In addition, bus shelters and bus interiors will carry the advertisements through the end of September. While African-Americans represent only about 11 percent of the population of Pennsylvania, 42 percent of Pennsylvania abortions are performed on African-American women. One of the ads, titled “Ultimatum,” introduces viewers to a young black woman who says there are people ready to help. The ad provides the contact information for Pittsburgh’s Women’s Choice Network. The Network offers free services, including ultrasounds. Women can receive support throughout their pregnancy from the center.

A pro-life group in Pittsburgh is teaming up with national pro-life media specialists Heroic Media, according to a Thursday press release on Christian Newswire. The campaign is aimed to show African-American woman facing unplanned pregnancies that there are alternatives to abortion. According to the press release, one life has already been saved after a local woman contacted the online help page, visited the local pregnancy center, and began receiving help. You can read more about Vision for Life – Pittsburgh here and more about Heroic Media here.

The need for this advertising campaign is great. The television ads will air on BET and MTV over 250 times in the Pittsburgh area during June, July, and August. In addition, bus shelters and bus interiors will carry the advertisements through the end of September. While African-Americans represent only about 11 percent of the population of Pennsylvania, 42 percent of Pennsylvania abortions are performed on African-American women. One of the ads, titled “Ultimatum,” introduces viewers to a young black woman who says there are people ready to help. The ad provides the contact information for Pittsburgh’s Women’s Choice Network. The Network offers free services, including ultrasounds. Women can receive support throughout their pregnancy from the center.